ADvendio Says Ads Will Soon Talk to Themselves. The Machines Are Negotiating Now. Humans Were Slow Anyway.

ADvendio, an advertising technology company, released a report proposing that AI-to-AI communication could automate how advertisements are bought and sold. The report highlights open standards such as AdCP as critical infrastructure for an industry transitioning toward agentic AI systems. The core argument is that manual coordination across the fragmented ad ecosystem is inefficient and reducible through machine-to-machine protocols.

This illustrates the principle of disintermediation, where intermediating human actors are removed from a transaction chain. The mechanism is protocol-based interoperability: when systems share a common communication standard, coordination costs collapse. You should understand that any workflow held together by emails and spreadsheets is vulnerable to this exact displacement pattern.

ADvendio, an advertising technology company, authored the report. They cite AdCP as the open standard enabling this transition.