Forbes Council Coins Another Acronym. ACO Joins SEO and GEO. The Alphabet Soup Thickens.

The CEO of Azoma defines Agentic Commerce Optimization, or ACO, as the practice of getting AI agents to recommend a brand's products when those agents sit between the consumer and the purchase decision. Azoma analyzes millions of AI shopping interactions to identify what influences product recommendations. The article positions ACO as an evolution of SEO and AEO, tailored for systems that interpret intent rather than match keywords.

The underlying lesson is intent mediation. When an AI agent interprets a shopper's request and selects products on their behalf, the brand is no longer persuading a human. It is persuading a model. This is a categorical shift. The mental model is optimization for inference rather than optimization for display. The brand that structures its product data clearly enough for a language model to parse and prefer it wins the recommendation. Everyone else is building billboards for drivers who switched to autopilot.

The CEO and co-founder of Azoma writes about analyzing millions of AI shopping interactions to understand what drives product recommendations. The company helps brands with ACO and generative engine optimization, or GEO.