Somantra Scores What AI Says About You. Three Metrics. You Needed This Yesterday.
Somantra launched a metrics suite for AEO and GEO across ChatGPT, Google AI Overviews, Claude, Gemini, and Perplexity. Brand Mindshare Score tracks share of voice and citation. Brand Consideration Score measures positioning against named competitors. Brand Engagement Score tracks how deeply AI engages with a brand across multi-turn conversations. Together they convert AI search visibility into a trackable strategic input.
The underlying principle is observability. You cannot optimize what you do not measure. The mechanism here is citation attribution: when an AI engine mentions your brand versus recommends it, the difference is strategic. Somantra names that gap and quantifies it. The lesson is that AI search is not a black box. It is a measurable channel, and brands that treat it as such will outmaneuver those still guessing.
Somantra built the suite. The platform measures AI search visibility across five major engines. The three scores mirror how share of search once functioned for traditional SEO.
- Open ChatGPT, Claude, Gemini, and Perplexity. Ask each one a question your customers would actually ask. Note whether your brand appears, gets cited, or gets recommended.
- Search Google AI Overviews for the same query. Screenshot what appears.
- Write down three observations: Is your brand mentioned? Is a competitor recommended? Does the AI engage deeper with a rival across follow-up questions? You now have a crude manual version of what Somantra automates.