Well, Actually, the Cloud Is a Golf Tournament Now: AWS and Its Trillion-Dollar Ambition
Amazon Web Services reported $42.2 billion in revenue. This marks its fastest growth rate in 18 quarters. The AI platform specifically attracted more spending in that single quarter than in all previous quarters since its launch combined.
This teaches you to watch the aggregation effect. When a new technology's spending in one period exceeds its entire prior history, you are witnessing an inflection point. Recognize this pattern in your own tool adoption. Do not wait for linear growth. Exponential jumps demand immediate attention.
Andy Jassy, Amazon's CEO, is making this case. He draws the PGA Tour as a customer example. The source does not specify what the PGA Tour pays or what exact services it uses.
Step 1: Open any cloud provider's free tier. AWS, Google Cloud, or Azure all offer this. Create an account and launch one pre-configured AI service. Step 2: Run a single inference job. Upload a document or image and process it. Observe the cost meter in real time. Step 3: Compare that single job's cost against your monthly budget. Multiply by one hundred to simulate scaled usage. This reveals why enterprise AI spending accelerates so dramatically.