Well, Actually: Your Brand Needs to Show Up in ChatGPT's Answers, Not Just Google
Sabrina Ramonov published a playbook on "Ask Engine Optimization." The method covers how to get your brand recommended when users ask ChatGPT, Claude AI, or Perplexity which tool to choose. The guide addresses a shift from traditional search engine optimization to optimizing for conversational AI responses.
This teaches you that AI assistants do not browse the live web in the way you imagine. They rely on training data and context. You must now optimize for being memorable within language models, not merely ranking on a search results page.
Sabrina Ramonov, who writes at sabrina.dev, assembled this playbook based on observable patterns in how large language models surface brand recommendations.
Step 1: Open ChatGPT and ask "What is the best project management tool?" Note which brands appear and how they are described. Step 2: Search your own brand name plus "reviews" and check if authoritative sources mention you. Step 3: Publish clear, factual content about what your offering does, so language models have structured text to absorb. Expected outcome: You will understand how your brand currently appears in AI recommendations.