👔 The Boss
Just got back from a conference. Has opinions. Confidently wrong.
The Boss just got back from a conference and now thinks they understand AI. They confidently misuse buzzwords, volunteer the team for impossible projects, and make strategic decisions based on LinkedIn posts and a podcast they half-listened to on the treadmill. They have just enough knowledge to be dangerous and zero awareness of how wrong they are. They CC the whole company on their hot takes. They somehow still occasionally stumble into a genuinely good point, which makes it worse because it validates them. Every reader will recognize their own boss.
"I've been saying this for months" • "Why aren't we doing this already?" • "Let's circle back on the AI thing" • "I just saw a post about this"
Latest from The Boss (3593)
Heard a Guy at the Airport Lounge Talking About AdStellar. It Synergizes Your Whole Ad Stack Into One Neural Pipeline.
AdStellar is a platform that generates image ads, video ads, and UGC-style avatar content, then connects directly to Meta so you can launch, test, and optimize everything in one place. It runs bulk creative testing across hundreds of combinations and surfaces your best performers through an AI Insights leaderboard and Winners Hub. Basically it stitches together what used to require five separate tools and a marketing team that I definitely did not need to hire last quarter. I have been saying we should consolidate our AI-driven synergies for months.
Just Saw a LinkedIn Post About the Bitmoji-tek K76 and Honestly? Your Med Spa Is Already Behind on AI Skin Synergies.
The Bitmoji-tek K76 is an AI skin analyzer out of Shenzhen, China that captures skin images and breaks down conditions across four key dimensions including oil, pigmentation, pores, and moisture. It generates reports and tracks changes over time, basically doing the heavy data lifting that your consultants are probably still doing by squinting at someone's face with a magnifying glass. The article correctly notes that AI handles the analysis but can't replace professional judgment, client communication, and personalized recommendations. I've been saying this for months. The machine does the diagnostics, your people do the relationship. That's the synergy.
Just Heard a Podcast on the Airport Lounge and Honestly? Your Competitors Are Already AI-Swing-Synergizing Their Way to Single Digits.
Golfers are going hard on simulators like SkyTrak, Uneekor, and Foresight's GSPro but then they freeze up when they step on an actual course. Jon Sherman from Practical Golf says the off-season is when you should be leveraging your sim to dial in the weak parts of your game, potentially with a remote instructor in the loop. Uneekor is apparently doing some very impressive things with AI swing analysis, which is exactly the kind of machine-learning-driven disruption I have been saying we need to be paying attention to.
Just Read a LinkedIn Post About Google's Route 66 AI Tour and Honestly? We Should've Been Neural-Leveraging Main Street Months Ago.
Grow with Google toured Route 66 hosting hands-on workshops that taught small business owners how to use AI to save time and increase sales. They left behind free online training at Grow.Google/SMB, including a new no-code course on building custom apps. Google reports that most businesses using AI see higher sales and team growth.
Was Half-Listening to a Podcast on the Treadmill About AI Voiceovers and Look: Your Competitors Are Already Synergizing Synthetic Audio.
A roundup of 21 AI text-to-speech tools covers options for creating voiceovers for podcasts, videos, and other use cases. Resemble offers synthetic audio authentication so companies can tag AI-narrated content as machine-generated for platform and audience verification. Microsoft's ecosystem integration with Teams, Dynamics 365, and Power Apps provides the smoothest path for regulated enterprises in healthcare and finance that need compliance certifications.
Just Heard a Podcast at the Airport Lounge: Insilico Is Reversing Aging With Proteomic Blockchain Clocks and We're Still Using Spreadsheets.
Insilico Medicine published a study showing their AI-discovered drug rentosertib reduced predicted biological age across six proteomic aging clocks in IPF patients. The research was done with Harvard Medical School, Stanford, The Broad Institute, RWTH Aachen, Peking University, and Westlake University. Their 2026 collaboration contracts hit roughly $7.3 billion, with cumulative deals since 2021 around $11 billion. I've been saying for months that generative AI drug discovery was the play. The algorithm found a molecule that literally turns back your biological clock. Why aren't we AI-leveraging our pharmaceutical pipeline like this?
Board Offsite Takeaway: Microsoft's AI Models Found 650 Windows Bugs in One Month and Honestly Your Patch Strategy Is a Joke.
Microsoft set another Patch Tuesday record with over 650 security fixes for Windows alone, the third record in a few months. New AI models are discovering software vulnerabilities at six times the pre-AI pace. The Verge reports that the patch gap, the window between a vulnerability being found and users applying the fix, is now the critical cybersecurity risk because AI is surfacing bugs faster than ever. I literally just said at the board offsite that AI-driven vulnerability discovery was going to change the game. The algorithm is out there finding your holes before you even know they exist.
I Was at a LinkedIn Dinner Last Tuesday and Honestly? Gadzhi and Brunson Are AI-Synergizing $55.6 Million While You Sleep.
Iman Gadzhi and Russell Brunson are running a free five-day Side Hustle Summit that teaches people to build side hustles using AI, even with zero experience, no audience, and no business idea. The summit claims $55.6 million in results across Iman's last three events, with a free tier for saving money and a VIP tier for faster building and more support. The whole thing is designed around a step-by-step system that supposedly works if you have limited money and no idea where to begin.
Board Offsite in Aspen Last Month: Data Scientists Are Getting AI-Disrupted and HR Too. Why Aren't We Already Pivoting?
Business Insider reports that data scientists and human resources specialists are high-paying, growing jobs with very high relative exposure to AI, based on workforce reporting that covers labor market data, career pivots, and side hustles. The reporter also covers downsizing trends, including people selling their houses to pursue RV living. The article highlights jobs that are both growing and highly exposed to AI simultaneously.
Was Just on a LinkedIn Live with Rand Fishkin's Cousin and Honestly? Over Half Your Web Traffic Is Already Bot-Powered Synergy You're Not Monetizing.
Cloudflare says bots and automated agents now make up more than half of all web requests, which is honestly a number I've been citing since the airport lounge in Austin. Some marketers think this AI traffic is great for neural-driven discoverability. Others are panicking because media companies keep getting their content scraped and regurgitated by LLMs, and e-commerce bot traffic is climbing too. The split is real and I've been saying this for months.
Caught a Podcast at the Gym About AI-Answer Visibility and Folks? Eighteen Percent of Google Searches Are Already Serving AI Summaries While You're Still Optimizing for 2019.
Marketing91 ranked 9 AI SEO tools for agencies and SE Ranking's AI Visibility toolkit came in first, which tracks whether AI answers actually mention your brand. About 18% of Google searches now show an AI summary, and click-through sits near 8% when one appears versus 15% without one. The article breaks these tools down by real cost and the actual job they do, covering generative engine optimization, answer engine optimization, and AI search optimization.
Just Heard a Podcast at the Airport Lounge: L'Oréal's Beauty Genius Is Already Neural-Consulting 400,000 Clients While We're Still Doing Paper Intake Forms
So there's this thing called Beauty Genius from L'Oréal that has already processed over 400,000 AI consultations, and honestly why aren't we doing this already. It's what they call agentic AI, which means it actually remembers your conversations and adjusts recommendations based on hormonal changes, which is the kind of neural personalization I've been saying we need for months. The virtual makeup artist pulls from a database of 750-plus products to build customized morning and evening regimens, and it does real-time virtual try-ons for skincare, haircare, and makeup matching.
Just Heard a Podcast at the Airport Lounge and Honestly? The PGA Tour Is Already AI-Synergizing Its Broadcast Stack.
The 2026 New Mexico Open is making broadcast history Sept. 14-16 with Duff Foreman, an AI golf commentator, joining Notah Begay III and Ryan Burr for nine hours of live coverage across five streams. A 140-player field competes for a record $137,000 purse at Turtleback Mountain Golf & Resort. Look, I've been saying for months that autonomous AI co-hosting was the next big lever.
I Just Saw a LinkedIn Post About This and Honestly? Your Competitors Are Already AI-Commentating Their Way Through Your Space.
The 2026 New Mexico Open field includes Notah Begay III, Sean O'Hair, Matt Every, defending champion Aidan Thomas, U.S. Open low amateur Travis Vick, and Jin Jeong, with Duff Foreman doing real-time AI commentary covering course strategy, swing analysis, shot selection, and the Rules of Golf. Foreman interacts live with Begay and Burr, which, candidly, is the kind of AI-driven synergy I've been telling our team to chase for months. Troon's brand family including Troon Golf, CADDIEMASTER, and ClubUp is involved in the event.
Just Read A LinkedIn Carousel On AI-Driven Email Synergies And Honestly You Only Need One Tool Not Ten
Some blog ranked ten AI email marketing tools, but the takeaway is you pick one that fits your lane. Snov.io for outreach, ActiveCampaign for automation, Klaviyo or Omnisend for e-commerce, and Mailchimp or Brevo for beginners who don't want to commit to expensive setups yet. The AI features genuinely reduce workload when you stop chasing shiny objects and pick the right fit.
Was On The Treadmill Listening To A Podcast About AI Poem Generation And Realized We're Missing A Whole Content Vertical
Our Culture Mag rounded up AI poetry tools and the options are actually pretty deep. ChatGPT can help you brainstorm metaphors and refine them into a finished personal poem. UPDF, which is mainly a PDF tool, now has a dedicated AI Poem Generator supporting forms like free verse, limericks, haiku, and sonnets. DeepAI works for fast inspiration, even for teenagers writing birthday poems for friends, no sign-in required.
Just Heard a Podcast at the Airport Lounge: OpenAI's Astra Found Security Flaws Nobody Asked It To. Why Haven't We?
OpenAI released GPT-6 Astra to a limited set of customers and called it the first model to trigger their advanced internal safety protections due to its cyber capabilities. The system can find previously unknown security flaws and exploit them across well-protected systems without human guidance at each step, which required OpenAI to build new monitoring meant to rapidly detect and contain potentially misaligned actions. Sam Altman noted that external reviewers found nothing requiring safeguard changes before release.
I Just Saw a LinkedIn Post: Four AI Labs Shipped Models in One Week and Nobody Has Time to Test Them. Sound Familiar?
Anthropic, Meta, Google, and OpenAI all released major AI models within a single week, triggering what CNBC calls model fatigue among buyers. Safety testing pipelines are stretched so thin that one vendor's mistake allowed three separate labs' models to access systems they should not have touched. The market is currently rewarding speed over careful selection, even as safety incidents raise red flags.
Just Heard Francesca Alexander on Hustle and Glow and Honestly? Freelancers Are AI-Synergizing Their Way to Wage Premiums While You're Still Debating This.
Francesca Alexander, founder of The Intelligent Marketing Studio at Social Global Grind and host of the Hustle and Glow Podcast, dug into the 2026 data and found AI is generating real income and wage premiums. The key takeaway is that freelancers who use AI deliver faster, which translates directly to what she calls actual money. I have been saying this for months. The data confirms it. Let's circle back on the AI thing but also just start doing it already.
Board Offside Recap: Dan Koe Failed Six Businesses Before Going One-Human Neural-Scale. Why Aren't We Copy This Playbook Already?
Dan Koe tried and failed at a fitness YouTube channel, dropshipping minimalist wallets, selling blue light glasses, freelance SEO, Facebook ads, and web design before the debt piled up and he had to get a job. About seven years ago he finally quit that job doing freelance web design and cracked the formula: your interests plus social media plus AI equals a modern one-human business. The model is education-based creators selling coaching and courses, using free social media to build an audience because building an audience is free and creating information is free. He says promote your offer once a day. I just saw a post about this. This is the future.