NetReputation Tracks What ChatGPT Says About You. A Human Does The Classifying. How Novel.
NetReputation offers a service called AI Visibility Monitoring that checks what ChatGPT, Perplexity, Google AI Mode, and Copilot say about your brand each month. A named analyst classifies every source and flags risks, because AI platforms do not rank webpages the way Google does. They cite the Ahrefs AI Search Citation Study from August 2025 and a Capgemini report from January 2025 to justify the existence of this offering.
The mechanism here is citation asymmetry. Traditional SEO optimized for a ranking algorithm that ordered ten blue links. Generative engines synthesize answers from a smaller pool of sources, which means being cited matters more than ranking. Your reputation now lives inside training data and retrieval pipelines you cannot directly edit. That is the lesson, whether you like it or not.
NetReputation provides the monitoring service. Their methodology draws on data from Ahrefs, Capgemini Research Institute, Similarweb, and OpenAI, per the sources listed on their page.
- Open ChatGPT, Perplexity, and Google AI Mode and ask each one 'What do you know about [your brand name]?' Note what they say and which sources they cite.
- Search your brand name on each platform a second time with a different question, like 'Is [your brand] trustworthy?' and compare the answers.
- Write down every third-party source the AI cites about you. Those are the publications you need to influence, because the AI will not invent good press on your behalf.