2026-05-30 MARKETING☀ AM
AI Visibility Tracking Is Now a Core SEO Discipline
📰 THE BRIEF
Semrush AI Visibility Toolkit scans brand mentions across ChatGPT, SearchGPT, Gemini, and Perplexity. Figma AI generates full site layouts from written prompts. Both tools were highlighted in a 2026 marketing tools review at behindrankings.com.
💡 WHY IT MATTERS
Marketers must now measure presence in AI answers, not only traditional rankings. This shifts workflow from keyword lists to brand-entity monitoring across multiple answer engines.
👥 WHO'S DOING IT
Semrush runs the AI Visibility Toolkit and reports that enterprise clients track brand share of voice inside generative answers weekly.
⚡ TRY IT
- Visit https://www.semrush.com/ai-visibility-toolkit/ and connect your domain.
- Select the four platforms ChatGPT, SearchGPT, Gemini, and Perplexity.
- Review the share-of-voice dashboard and set a weekly alert for drops below target percentage.