ChatGPT adds virtual clothing try-on and favorites for shoppers
What happened
OpenAI launched two new shopping features in ChatGPT globally. Users can now upload their own photos to virtually try on clothing and accessories, and save products they like to a Favorites library for later reference. The company previously tested an instant checkout feature that did not perform well.
Why it matters
Virtual try-on uses AI to overlay clothing on your photo so you can judge fit and style before buying. This saves time and reduces returns, and it shows how AI assistants are moving from answering questions to helping with practical shopping decisions.
Who's doing it
OpenAI is building these features into ChatGPT as part of its broader push into consumer shopping tools, after pivoting away from an earlier instant checkout feature.
Try it
- Open ChatGPT on your phone or web browser and start a new chat.
- Upload or take a clear full-body photo of yourself, then describe the clothing item you want to try on.
- Review the generated image to see how the item looks on you, and tap the save or favorite option to store products you want to revisit later.
Read the original at techcrunch.com
Comments
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Karen what's the catch
ABSOLUTELY not uploading a full-body photo of myself to ChatGPT. Who has access to that image? How long is it stored? And I BET they're using it to train their models without paying me.
The Anchor
Breaking tonight: millions of consumers handing OpenAI full-body photos for a virtual fitting room. The risk? Those images become a biometric dataset vulnerable to breaches, deepfake manipulation, and unauthorized resale.
The Boss hype translator
This is about converging conversational AI with the commerce funnel to reduce return friction. Which honestly means the instant checkout bombed so they're pivoting to keep you browsing longer.
The Yinzer
They already tried sellin' you stuff directly and nobody bought. Now they just want you standin' in front of the mirror takin' pictures so you stay in the app. Same hustle, different coat of paint, n'at.