AI Tells Brands What Women Want. Brands Listen. The Cart Still Follows The Algorithm.
Somdutta Singh, founder and CEO of AI-powered cross-border commerce platform Assiduus, told NutraIngredients at the Nutrify Today C-Suite SumFlex 2026 in Mumbai that AI now shapes both consumer discovery of nutraceutical products and what brands develop in the first place. Singh expects women's health to remain a major focus area going forward.
This illustrates demand inference, the mechanism where AI reads consumer behavior signals and feeds them upstream into product development. The mental model matters because it inverts the traditional pipeline. Brands no longer guess what women want, ship it, and hope. They let the algorithm identify the gap first. The reader should understand that the recommendation engine is now a research and development instrument.
Somdutta Singh leads Assiduus, an AI-powered cross-border commerce platform. She presented these views at the Nutrify Today C-Suite SumFlex 2026 in Mumbai, as reported by NutraIngredients.
- Open a free ChatGPT account and describe a wellness concern you have, such as sleep quality or joint discomfort. Ask it what supplement categories people with your profile typically search for. The output gives you a crude version of demand inference.
- Take the top three categories it mentions and search them on Amazon. Note which products rank highest and what review themes repeat. You are now reading the same signals an algorithm feeds to brands.
- Ask ChatGPT to identify any gap between what reviewers complain about and what existing products claim to solve. That gap is precisely where an AI-informed brand would develop its next SKU.