2026-07-10 GOLF☾ PM
Golf Coaches Finally Get a Research Assistant That Actually Reads the Syllabus
📰 THE BRIEF
Proponent Group built a custom GPT that lets member coaches query its website archive of coaching intellectual property. The tool performs search, retrieval, and reporting rather than returning raw links. It is deployed to roughly 250 member coaches.
💡 WHY IT MATTERS
This illustrates retrieval-augmented generation, or RAG. You do not need the AI to memorize your content. You need it to search your content first, then synthesize. This preserves accuracy and reduces hallucination.
👥 WHO'S DOING IT
Proponent Group, a membership organization for elite golf coaches, developed the custom GPT internally. The group serves approximately 250 member coaches.
⚡ TRY IT
- Open ChatGPT and start a new conversation. Upload a PDF or paste text from a document you reference frequently.
- Ask a specific question about that document, such as 'What does section three say about pricing?' Verify the answer against your original text.
- Ask the same question in a fresh conversation without the upload, note the difference, and reflect on which method you would trust for client work.