2026-06-07 GOLF☀ AM
Golf swing analysis now belongs to private investors and their motion capture startup
📰 THE BRIEF
In April, Bryson DeChambeau and investors paid an undisclosed eight-figure sum for Sportsbox AI. The company 3D Golf app records a user swing with a smartphone camera and outputs a motion capture avatar. The acquisition targets the multibillion-dollar golf equipment market.
💡 WHY IT MATTERS
Practitioners see that a phone camera plus 3D modeling replaces expensive lab rigs. They can test swing changes daily without booking sessions. The workflow shifts from periodic coaching to continuous quantitative feedback.
👥 WHO'S DOING IT
Sportsbox AI now operates under DeChambeau’s ownership group. The firm reports thousands of active users comparing avatar metrics against tour player templates.
⚡ TRY IT
- Download the Sportsbox 3D Golf app from the iOS App Store.
- Record your swing from two angles following the on-screen prompts.
- Review the avatar and joint angle data at https://sportsbox.ai to identify one plane deviation to correct in the next session.