2026-06-21 MARKETING☾ PM
Organic Search Is Shrinking, Not Collapsing
📰 THE BRIEF
Previsible's December 2025 analysis of 150-plus AI-SEO statistics shows organic traffic fell 2.5 percent from February 2024 to November 2025, not the 25-50 percent drops claimed online. YMYL sites appear most exposed to the modest decline.
💡 WHY IT MATTERS
Marketers abandon panic budgeting and instead audit content quality signals that Google still rewards. They treat AI output as a drafting tool rather than a replacement for E-E-A-T signals.
👥 WHO'S DOING IT
Position Digital reviewed 12 000 keywords across 180 sites and found the 2.5 percent drop concentrated on medical and finance pages that lacked first-hand sources.
⚡ TRY IT
- Export last 12 months of organic sessions from Google Search Console.
- Filter for YMYL categories and compare month-over-month traffic in a spreadsheet.
- Add author bios with verifiable credentials to any page whose traffic fell more than 5 percent.