2026-06-13 MARKETING☀ AM
Organic Search Traffic Declined Only 2.5 Percent, Not the Dramatic Drops Predicted
📰 THE BRIEF
Position Digital analyzed search data from February 2024 to November 2025 and found organic traffic fell by 2.5 percent across monitored sites. The report covers 150 plus AI SEO statistics and notes that YMYL verticals showed similar modest declines rather than the 25 to 50 percent drops claimed elsewhere.
💡 WHY IT MATTERS
Teams stop overreacting to alarmist headlines and instead focus on steady optimization. This data encourages continued investment in content quality and technical SEO rather than panic-driven pivots.
👥 WHO'S DOING IT
Position Digital published the full dataset at position.digital/blog/ai-seo-statistics showing the 2.5 percent decline across their client portfolio and industry sample set.
⚡ TRY IT
- Log into Google Search Console at search.google.com/search-console and select the Performance report.
- Set the date range to the past 12 months and export the clicks and impressions CSV.
- Compare month-over-month totals in a spreadsheet to calculate your own percentage change and identify any pages driving the shift.