AI Coaching Arrives In Sports. The 3D Scans Are Flashy. The Pedagogy Is What Counts, Obviously.

AI is now embedded across the sporting world in two distinct capacities. The first is AI coaching, which offers players actionable feedback to improve performance. The second is 3D scanning technology that creates immersive viewing experiences for audiences, with the article suggesting future iterations could make spectators feel physically present at events.

This illustrates a principle I call 'sensor-to-feedback loops.' The mechanism is straightforward: a system captures data, processes it, and returns guidance that alters behavior. Coaching is the canonical example because the loop is tight. You swing, the model corrects, you swing again. The 3D immersion piece is a different animal entirely, a rendering problem, not a learning problem. Conflating the two is something I would expect from journalists who haven't done the reading.

The article does not name specific companies, products, or athletes involved. It describes the trend at a general level, citing AI coaching and 3D scanning as emerging categories without attributing them to particular organizations.