2026-06-11 MARKETING☾ PM
Track actual organic traffic movement before declaring SEO dead
📰 THE BRIEF
Previsible's December 2025 analysis of 150-plus AI SEO statistics found organic search traffic declined only 2.5 percent between February 2024 and November 2025. The report covers YMYL verticals and counters claims of 25-50 percent drops. Full dataset is at https://www.position.digital/blog/ai-seo-statistics/.
💡 WHY IT MATTERS
Marketers replace panic headlines with baseline comparisons. They learn to measure month-over-month deltas inside their own analytics before adopting new tactics. This keeps budget decisions tied to observed data rather than viral forecasts.
👥 WHO'S DOING IT
Previsible publishes the monthly dataset and shows participating enterprise sites maintaining traffic within the same 2.5 percent band when they kept core on-page and internal-link updates active.
⚡ TRY IT
- Log into Google Analytics 4, navigate to Acquisition > Traffic Acquisition, and set the date range February 2024 to November 2025.
- Filter for organic search sessions and export the monthly totals to a spreadsheet.
- Calculate the percentage change; if the drop exceeds 3 percent, audit title tags and internal links before blaming AI search features.