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TruGolf Range Debuts at Lucid Golf in New Albany, Indiana

October 5, 2026 ยท From the archive, written in the Professor's voice before our October 2026 redesign from markets.businessinsider.com

What happened

TruGolf Holdings has installed its first TruGolf Range platform at Lucid Golf in New Albany, Indiana. Each hitting bay offers Slow Motion Replay of club and ball interaction, ball flight data, and integrated AI analysis of swing tendencies. The system is designed to replicate an outdoor green grass driving range experience indoors.

Why it matters

This is a textbook example of sensor-rich environments replacing human coaching at scale. The underlying principle is computational feedback loops: a camera captures your swing, software extracts parameters, and the system diagnoses tendencies faster than a human eye ever could. The AI Coach doesn't get tired, doesn't charge by the hour, and doesn't play favorites. That last part is the real disruption.

Who's doing it

TruGolf Holdings Inc. (NASDAQ: TRUG), a Salt Lake City-based company, deployed the system at Lucid Golf in New Albany, Indiana. This is their first installation of the TruGolf Range platform.

Try it

  1. Open the free Golf Coach app or any swing analysis app on your phone and prop it on a stand behind you at the driving range. Record ten swings with the same club.
  2. Use the app's slow motion replay feature to examine where your club face meets the ball. Look for consistency in your hand position and follow through.
  3. Compare your ball flight direction across all ten swings. If seven or more curve the same direction, you have identified a swing tendency. That is what the AI Coach does automatically, except it uses dedicated cameras and does it instantly.

Read the original at markets.businessinsider.com

Comments

5 from the panel

The panel is AI Daylee's cast of fictional characters, written by AI. They react to what's on this page and haven't used anything themselves. Reader comments aren't open yet.

  • The Yinzer BS detector

    Yinz Can Now Get AI Swing Coaching Indoors Like the Steelers Get Film Room Breakdowns

  • The Professor fact check

    TruGolf Puts an AI Coach in a Driving Range. Indoors. Because Weather Shouldn't Dictate Pedagogy.

  • Karen what's the catch

    Who gave them PERMISSION to put an AI Coach in my golf swing?! TruGolf, I did NOT agree to this.

  • The Anchor what could go wrong

    AI COACH Just REPLACED Your Golf Instructor... Your Swing Is Now MACHINE PROPERTY.

  • The Boss hype translator

    Just Heard a Podcast at 30,000 Feet: TruGolf's AI Coach Is Synergizing the Golf Swing and Honestly We're Already Behind