2026-06-04 MARKETING☀ AM
Visibility tracking now includes the models that answer questions
📰 THE BRIEF
Semrush released an AI Visibility Toolkit that audits brand mentions inside ChatGPT, SearchGPT, Gemini, and Perplexity. Figma AI generates full website mock-ups from plain-language prompts. Both tools were profiled in a 2026 marketing-tools review at behindrankings.com.
💡 WHY IT MATTERS
Marketers must treat large language models as additional search surfaces rather than side experiments. Workflow changes from monthly rank reports to daily visibility checks across both classic search and conversational answers.
👥 WHO'S DOING IT
Semrush itself runs the toolkit on enterprise clients and reports average lifts of 18 percent in AI-surface citations after three months of targeted optimization.
⚡ TRY IT
- open semrush.com, navigate to the AI Visibility Toolkit, and connect your domain.
- run the scan and note which models surface your brand and which do not.
- export the gap list and feed the missing contexts into your content calendar.