Bullock Says Skip The £297 Course. Open A Chatbot. Type Your Problem. The Confidence Was Always Free.

Lilach Bullock argues that most paid AI business courses are selling confidence, not knowledge. Her practical test: before spending money on any AI training, ask whether you could get 80% of the same result by simply typing a real business problem into ChatGPT, Claude, or Gemini. She recommends starting with an actual problem today rather than waiting for the right course.

This illustrates a principle I call the activation gap. The distance between knowing AI exists and actually using it is where 90% of professionals stall. The mechanism is simple: experiential learning through real problems outperforms theoretical training because the tools are designed for beginners. The course industry exploits that gap by selling permission to start.

Lilach Bullock, a business blogger, published a guide directing professionals to free and paid AI learning resources in a practical order rather than pushing expensive bundled courses.