Out2Win's AutoPilot Plays Matchmaker For Athletes. The Algorithm Earns Its Keep. Obvious, Really.
Out2Win released a product called AutoPilot that uses AI to connect athletes with marketing opportunities. Lucra, meanwhile, pivoted from its original model and now reports over 50 brand clients and $10 million in revenue, with Dave & Buster's and Five Iron Golf among its customers. TendedBar also pivoted, abandoning its facial-recognition cocktail-pouring free-standing unit in favor of a behind-the-bar beverage dispenser. Golfzon is bringing its CityGolf concept to Nashville later this year.
The underlying principle here is algorithmic matchmaking applied to commercial sponsorship. The mechanism is straightforward: replace human intuition about brand-athlete fit with data-driven pattern matching, and you reduce the friction of deal discovery. The lesson for the everyday reader is that AI's most practical value often lies not in generating content but in connecting supply with demand across messy, relationship-driven markets.
Out2Win built AutoPilot for athlete marketing matches. Lucra, led by Dylan Robbins who came from banking, pivoted to tech and now serves more than 50 brand clients with $10 million in revenue, counting Dave & Buster's and Five Iron Golf among them.
- Open ChatGPT or Claude and paste a prompt describing yourself or your business in two sentences, then ask it to suggest five brand partnership categories that fit your profile.
- Take one of those categories and ask the AI to name three specific companies in that space that sponsor creators or small businesses, plus what each one typically looks for in a partner.
- Draft a one-paragraph outreach message based on the AI's suggested alignment points and send it to one of those companies via their website contact form or LinkedIn. Expected outcome: you will have replicated, crudely, what AutoPilot does for athletes by using AI to surface non-obvious matches.